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Understanding Cookie Usage on Websites: A Comprehensive Guide

MAY 8, 2024 AT 08:03:52

George Hammond: In order to improve user experience, websites utilize various types of cookies and similar technologies. These technologies serve different purposes, including essential functionality, enhanced personalization, and advertising.

Essential Cookies: necessary for the basic operation of the website. They are usually set in response to actions such as setting privacy preferences, logging in, or filling forms. Blocking these cookies may impact the functionality of the site.

Functional Cookies: enable the website to provide advanced functionality and personalization. They may be set by the website or third-party services. Disabling these cookies may result in limited functionality.

Advertising Cookies: may be set by advertising partners to build a profile of your interests and show relevant ads on other sites. These cookies do not store personal information but rely on identifying your browser and device. Rejecting these cookies may lead to less targeted advertising.

Analytical Cookies: help website owners understand how visitors engage with the site by collecting and reporting information anonymously. This data aids in improving the website's performance and content. Denying these cookies prevents the website owner from gaining insights into visitor behavior.

Other Tracking Technologies: Apart from cookies, websites may use other identifiers and information to recognize and track users across devices and services for various purposes.

Location and Device-based Data: With user consent, websites may use precise location data and device characteristics to support specific functions outlined in their policies.

Security and Compatibility: User data can be employed to monitor and prevent fraudulent activity, as well as ensure the proper functioning and security of systems and processes. It may also help in resolving content delivery issues.

Technical Compatibility: Certain information, such as IP addresses and device capabilities, is utilized to ensure the technical compatibility of content and advertising, facilitating their transmission to users' devices.

Data Matching and Combination: User activity on a service may be combined with information from other sources to support various purposes outlined in the privacy notice.

Device Linking: In line with privacy policies, devices belonging to the same user or household may be linked based on usage patterns and connections.

Device Identification: Devices may be distinguished from others based on automatically transmitted information when accessing the internet, aiding in fulfilling purposes outlined in privacy policies.

By George Hammond
Original Source

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